Inspired by my love and admiration for my home town of Palmer, Alaska, I redesigned the towns logo for a clean, new feel.
Type
Logo Redesign
Year
2023
Known for its rugged natural beauty, Palmer is the ideal place to make a hometown.
Palmer, Alaska is a small farming town nestled in the heart of the Matanuska-Susitna Valley 42 miles north of Anchorage. Known for its monster root vegetables, midnight sun, and rugged natural beauty, Palmer is the ideal place to make a hometown. This logo concept was deigned with the intent of better representing the towns favorite landmarks and its deep agricultural roots.
“Palmer is one of my favorite places I've ever lived. The people are vibrant and friendly, and there's a really close community spirit. Downtown is well preserved and well-used, it still retains its colony charm and continues to grow in positive ways.”
— Local Resident
After a period of research, I came to conclude that the best way to represent Palmer visually and symbolically is through the towns water tower, which has always been one of its most recognizable staples. I wanted the design to have the same welcoming and calming feel Palmer emulates itself.
Process
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Rural.
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Scenic.
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Beautiful.
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Agricultural.
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Rugged.
Logo Variations
“Palmer is a close knit community where everyone knows everyone. The people are very helpful and inviting. It’s a great place to live and watch your family grow.”
— Local Resident
